SCION is made by Toyota but until this year has not been available in Canada. If you've seen those cute square cars/cross-over/what is that vehicle?? on the road over the last couple of years, chances are it was a SCION.
Obviously this is exciting news for SCION lovers but the really exciting news for the car shopping world is SCION is introducing a whole new car buying experience with their SCION Boutiques.
When SCION opens for business in Canada, it will also usher in a new culture and approach for vehicle purchases and ownership – this includes a reinvented showroom concept.
Two key components to SCION’s unique approach are to offer buyers every opportunity for personalization and to create an inviting and interactive dealership setting at SCION “store within a store” showrooms which will be open for business later this month at 45 Toyota Dealer locations in Toronto, Montreal and Vancouver. Three of these showroom locations will be SCION boutiques with two locations in Toronto and one in Vancouver.
SCION dealership visitors will quickly realize they are not in a typical showroom environment. In fact, many customers will have begun shopping for a Scion before they even walk through the door with the ability to build the SCION of their dreams using the interactive, 3D “build and price” feature at scionnation.ca. When they arrive at the dealership, visitors will find SCION Experts dedicated to helping vehicle buyers build and customize a SCION to any specification.
The customer experience will be further streamlined by being matched with a single point of contact at the dealership, dedicated to taking the customer through the entire purchase process - from the moment they walk into the boutique, to the moment they drive away in their new SCION.
Each dealership will also be equipped with a PS3 along with the latest video games. Visitors will also be invited to hook up their iPod® so they can hear their tunes on SCION’s car audio systems.
As customers leave the dealership, complimentary SCION CD samplers* will be available to customers to enjoy on the ride home. These CDs will include a collection of music featuring artists that are relevant to the SCION lifestyle. And the SCION ownership experience doesn’t end when vehicle buyers drive off the lot. In addition to a comprehensive maintenance program, customers will be invited to upcoming SCION events and forums taking place in locations across the country. (source: Toyota.ca)
The personal touch combined with the idea of the SCION ownership experience brings back memories of the Saturn's marketing campaign. While the Saturn no longer exists their personalized lifestyle marketing garnered devoted customers.
At minimum this new shopping experience calls for visit. I will be checking it out and reporting back to you - but if you want to experience it for yourself you can find a location near you here.
Happy Driving!
At minimum this new shopping experience calls for visit. I will be checking it out and reporting back to you - but if you want to experience it for yourself you can find a location near you here.
Happy Driving!
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